Marketing automation is one of the great processes that help businesses not only to automate their repetitive marketing tasks, but they can also help to track and measure the performance of campaigns. Using this tool, you can also boost productivity as well as improve efficiency by decreasing manual actions. If we talk about marketing automation, it primarily refers to a category of software which helps to automate, measure and streamline the marketing tasks and workflows in an efficient manner. Whether you are owning a big MNC or have just started a new venture, marketing automation is a must for you. Here’s why you should use this software: -Generate Top Quality LeadsIn any business growth, one of the most important steps is lead generation. By using robust marketing automation solutions, you can generate top quality leads. This will give you more detailed and richer picture of prospective customer behavior. What’s more, you can drive wider marketing campaigns such as customized emails, trigger-based marketing messages, Twitter/Facebook messages, etc.Make Informed Decisions with Better DataFew businesses know how to collect/utilize big data. Marketing automation will give you an ultimate platform for analytics and dashboard systems, collecting/storing data, and closed-loop reporting. Such platforms are also the robust solutions that not only help to measure campaigns but also aid to determine consumer behavior with a limited budget.Boost Your Company RevenueInvesting in marketing automation platform can help you to justify the upfront investment if you utilize it in a proper way. This will aid you to increase sales opportunities from top quality leads. You will get good returns on your investments with the automation process.Streamline Your Sales and Marketing ProcessesWith the best solutions, you can streamline your sales and marketing process. In Sales and marketing, communication is the key to make the entire process smoother. Through automation, lead qualifying and nurturing have become easy.Generate Detailed ReportsThis software also helps to monitor and track all the channels in an easy way. Once you get data, you can create insightful reports to save them. The report will help you analyze the graphs and statistics of different campaigns and determine which campaign is performing well.Time SaverIf you are facing problems to automate your regular marketing tasks, then using marketing automation software is the best decision for you. It will aid you not only to automate your marketing tasks but also to save time. Hence, you can do more focus on other marketing strategies. What’s more, you can also make campaigns for sending scheduled-customized emails to the customers, automate messages for different social media channels, and set-up auto-responders for daily follow-ups.Give Excellent Customer ExperienceThe main feature of marketing automation is that you can give a great experience to your customers using this software. When it comes to this technology, it helps to send behaviorally triggered emails without any hassle. Whether you want to browse through certain products, sign up emails or abandon items in the basket, this solution can help.In other words, we can say that marketing automation is a powerful tool that helps entrepreneurs to grow their business. But all you require is to find out the right platform just for you.Top 6 Marketing Automation Software that Every Business Owner Should UseHere, we bring to you an extensive list of top marketing automation tools available that you can choose which fits the best just for you.Hotspot – The Best Ever Marketing Automation SoftwareIn the marketing world, one of the well-known names is Hotspot. Using this inbound marketing software, you can easily automate a large number of tasks at a scale. This will also aid to customize highly targeted and sophisticated workflows with a visual editor. It is also useful to manage complex campaigns or follow-up messages in a simple way using multiple touch-points in the entire customer journey. If you want to automate your mails using drip campaigns, then this is the best software for you. If we talk about the monthly fee, you will find it nominal.Active Campaign – The Ultimate Software for Small BusinessesNumerous businesses prefer to use Active Campaign for marketing automation. Being the best visual automation builder, it comes with drag and drop functionality on the market in today’s date. The best part is that anyone can use it easily. No matter, whatever your skill level is – you can easily set up both simple as well as complex marketing automation. This software has everything ranging from event tracking to site tracking and automation goals to split actions. Coming to its subscription, it comes with eCommerce integrations, lead scoring, and email marketing.GetResponse – Come Equipped with Best FeaturesIf you are looking for the most affordable and powerful marketing automation solutions, then using GetResponse will be the best answer. This software is ideal for large organizations and small businesses. This is the best platform to automate marketing processes. Using this tool, you can enjoy a host of benefits such as get engagement from website traffic, recovering abandoned carts, and boost sales. What’s more, you can easily set up an automated customer journey by applying filters, actions and conditions.OptinMonster – Perfect For Generating Landing Page LeadsIf we talk about OptinMonster software, it is quite different as compared to other platforms. This is an ultimate custom acquisition and lead generation tool that will let you boost sales, minimize cart abandonment and grow your email list. Using this platform, you can easily design website campaigns, pop-ups and high-converting landing pages. Once you sign up, you will get risk-free 14 days. However, if you are not fully satisfied, then you can get a 100% refund without any question asked.Salesforce Pardot – Ideal for B2B MarketingIn today’s date, one of the well known and most reputable CRM solutions is Salesforce. No surprisingly, this software gets the top ranking on the list. It is specially designed for B2B organizations. Some key features include sales integration, email marketing, smart lead generation and smooth lead management. It uses AI power to devise the best sales strategy and improve marketing efforts. With its insightful report, you can easily determine which campaigns are working and what need to be improved. Also, it offers an affordable pricing plan to choose from.ConvertKit – Enhanced Software for NewbiesFor those who are using marketing automation software for the first time, investing in ConvertKit will be the best option. However, it is considered as the best email marketing software; but it has more advanced features. Whether you are selling SaaS, running an e-commerce business or a content site, you can get success using this tool. It offers a free forever plan to up to 500 subscribers. But there are no visual automation funnels.To sum up, finding the right marketing automation tool for businesses is a very daunting task. Mostly, there is no single platform that is perfect for everyone’s solution. So, you have to select the tool according to your specific needs. So, what are you thinking? Just select the right platform today and improve your marketing processes dramatically.