Marketing automation is one of the great processes that help businesses not only to automate their repetitive marketing tasks, but they can also help to track and measure the performance of campaigns. Using this tool, you can also boost productivity as well as improve efficiency by decreasing manual actions. If we talk about marketing automation, it primarily refers to a category of software which helps to automate, measure and streamline the marketing tasks and workflows in an efficient manner. Whether you are owning a big MNC or have just started a new venture, marketing automation is a must for you. Here’s why you should use this software: -Generate Top Quality LeadsIn any business growth, one of the most important steps is lead generation. By using robust marketing automation solutions, you can generate top quality leads. This will give you more detailed and richer picture of prospective customer behavior. What’s more, you can drive wider marketing campaigns such as customized emails, trigger-based marketing messages, Twitter/Facebook messages, etc.Make Informed Decisions with Better DataFew businesses know how to collect/utilize big data. Marketing automation will give you an ultimate platform for analytics and dashboard systems, collecting/storing data, and closed-loop reporting. Such platforms are also the robust solutions that not only help to measure campaigns but also aid to determine consumer behavior with a limited budget.Boost Your Company RevenueInvesting in marketing automation platform can help you to justify the upfront investment if you utilize it in a proper way. This will aid you to increase sales opportunities from top quality leads. You will get good returns on your investments with the automation process.Streamline Your Sales and Marketing ProcessesWith the best solutions, you can streamline your sales and marketing process. In Sales and marketing, communication is the key to make the entire process smoother. Through automation, lead qualifying and nurturing have become easy.Generate Detailed ReportsThis software also helps to monitor and track all the channels in an easy way. Once you get data, you can create insightful reports to save them. The report will help you analyze the graphs and statistics of different campaigns and determine which campaign is performing well.Time SaverIf you are facing problems to automate your regular marketing tasks, then using marketing automation software is the best decision for you. It will aid you not only to automate your marketing tasks but also to save time. Hence, you can do more focus on other marketing strategies. What’s more, you can also make campaigns for sending scheduled-customized emails to the customers, automate messages for different social media channels, and set-up auto-responders for daily follow-ups.Give Excellent Customer ExperienceThe main feature of marketing automation is that you can give a great experience to your customers using this software. When it comes to this technology, it helps to send behaviorally triggered emails without any hassle. Whether you want to browse through certain products, sign up emails or abandon items in the basket, this solution can help.In other words, we can say that marketing automation is a powerful tool that helps entrepreneurs to grow their business. But all you require is to find out the right platform just for you.Top 6 Marketing Automation Software that Every Business Owner Should UseHere, we bring to you an extensive list of top marketing automation tools available that you can choose which fits the best just for you.Hotspot – The Best Ever Marketing Automation SoftwareIn the marketing world, one of the well-known names is Hotspot. Using this inbound marketing software, you can easily automate a large number of tasks at a scale. This will also aid to customize highly targeted and sophisticated workflows with a visual editor. It is also useful to manage complex campaigns or follow-up messages in a simple way using multiple touch-points in the entire customer journey. If you want to automate your mails using drip campaigns, then this is the best software for you. If we talk about the monthly fee, you will find it nominal.Active Campaign – The Ultimate Software for Small BusinessesNumerous businesses prefer to use Active Campaign for marketing automation. Being the best visual automation builder, it comes with drag and drop functionality on the market in today’s date. The best part is that anyone can use it easily. No matter, whatever your skill level is – you can easily set up both simple as well as complex marketing automation. This software has everything ranging from event tracking to site tracking and automation goals to split actions. Coming to its subscription, it comes with eCommerce integrations, lead scoring, and email marketing.GetResponse – Come Equipped with Best FeaturesIf you are looking for the most affordable and powerful marketing automation solutions, then using GetResponse will be the best answer. This software is ideal for large organizations and small businesses. This is the best platform to automate marketing processes. Using this tool, you can enjoy a host of benefits such as get engagement from website traffic, recovering abandoned carts, and boost sales. What’s more, you can easily set up an automated customer journey by applying filters, actions and conditions.OptinMonster – Perfect For Generating Landing Page LeadsIf we talk about OptinMonster software, it is quite different as compared to other platforms. This is an ultimate custom acquisition and lead generation tool that will let you boost sales, minimize cart abandonment and grow your email list. Using this platform, you can easily design website campaigns, pop-ups and high-converting landing pages. Once you sign up, you will get risk-free 14 days. However, if you are not fully satisfied, then you can get a 100% refund without any question asked.Salesforce Pardot – Ideal for B2B MarketingIn today’s date, one of the well known and most reputable CRM solutions is Salesforce. No surprisingly, this software gets the top ranking on the list. It is specially designed for B2B organizations. Some key features include sales integration, email marketing, smart lead generation and smooth lead management. It uses AI power to devise the best sales strategy and improve marketing efforts. With its insightful report, you can easily determine which campaigns are working and what need to be improved. Also, it offers an affordable pricing plan to choose from.ConvertKit – Enhanced Software for NewbiesFor those who are using marketing automation software for the first time, investing in ConvertKit will be the best option. However, it is considered as the best email marketing software; but it has more advanced features. Whether you are selling SaaS, running an e-commerce business or a content site, you can get success using this tool. It offers a free forever plan to up to 500 subscribers. But there are no visual automation funnels.To sum up, finding the right marketing automation tool for businesses is a very daunting task. Mostly, there is no single platform that is perfect for everyone’s solution. So, you have to select the tool according to your specific needs. So, what are you thinking? Just select the right platform today and improve your marketing processes dramatically.
Want to Streamline Your Marketing Process? Use These Top Marketing Automation Software!
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Brand Value Plan – Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.Once this value-relationship is established, both internally and externally, it can be measured, monitored and enhanced periodically, as needed, to strengthen your brand’s effectiveness and increase your bottom line. Whether you’re building a new brand or energizing an existing one,
developing brand value maximizes the value-relationship between corporate profitability and the perception of your brand.The AssessmentThe first step in the fine art of brandingCustomers factor brands into every purchase. The stronger the brand, meaning the clearer the position it occupies in their minds, the more value it has and the more likely they are to choose it — again and again. The goal is to get them to choose your brand over your competitions. And that’s where a strong brand value can help.I recommend an in-depth assessment, a strategic survey used to determine the state of your company’s brand. It helps you discover key elements important to satisfying your customer base utilizing brand research findings. The assessment provides a foundation upon which to develop the best model for customizing your brand communications master plan.The Assessment allows you to accurately measure the present effectiveness and value of your brand. It establishes brand value as a benchmark for future enhancement. How? By zeroing in on which qualities and attributes of your products, services and company make you different from your competition. And, how well they are perceived in the market. It helps you modify and align products, positioning messages and communications with laser point accuracy on your customers’ specific needs and wants.The Assessment is really a personality profile of your brand. It describes your good points, but more importantly, highlights where you are weak. It does so by using a system of inter-related measurements to gauge brand perceptions and effectiveness.Using a grading scale of 1-10, the assessment can test vital aspects of your brand as it relates to:o Products or serviceso Target marketso Messagingo Communications.An assessment conducts interviews with management, marketing, sales and other key employees. It will uncover segments of company operations that can do more to nourish the brand, helping you pinpoint areas ripe for improvement. The external research of an assessment includes surveys with clients, prospects, vendors and key industry personnel. It will conduct a “competitive analysis” which tells you how targeted audiences see you, your products or services and how you stack up against the competition.After your assessment is complete tabulate the results and ask for a customized Brand Analysis Report. These are usually very informative. Often revealing. Only after analyzing all the essential components of the branding assessment can information be provided. This detailed document shows exactly where you can improve.The Brand PlanHow your brand can become a work of artYour brand is your company’s power base, its number one asset. Developing a Brand Plan is designed to ensure that your company delivers on its brand promise. It provides companies with a guidebook for continually building, measuring and enhancing brand value and helps you achieve clarity of branding focus and direction.First, I recommend an Assessment to find your brand’s present position and value. Then I recommend developing The Brand Plan, an in-depth master Brand Plan that defines the strategies, which can strengthen and improve your brand’s performance and market position by establishing a connection and value-relationship with your customer.Unlike The Assessment, the picture that is painted is not a snapshot of what you are today. The Brand Plan helps you redefine brand personality in the marketplace. It’s how your company will be tomorrow, how it will be seen and perceived by customers, potential customers, your managers, employees and vendors. When managed properly, The Brand Plan increases financial security, growth and earnings potential. It will establish a clearly defined brand vision for employees and management. Both their motivation and commitment to the delivery of the brand promise will greatly increase.The Brand Plan is a strategic master Brand Plan that will contain specific internal and external strategies and tactics, all with the goal of turning your brand into a work of art. It’s a brandmaster action Brand Plan that encompasses:o Brand objectiveso Brand positioning, the promise of the brando Brand strategy & tacticsThe Brand Plan aligns products, services, and communications for uniform delivery of the brand
promise throughout your enterprise. Everything is spelled out, integrated, and ready for execution. This vital tool empowers every person in your company to show the true colors of your brand. It gives form and unity to communications that differentiate your brand in the marketplace. It provides a rallying point for employees and provides a cornerstone document of all corporate resources to support brand core competencies.As people understand the defined objectives, more ideas blossom, making the brand grow even stronger. After all, the true test of any Brand Plan is for it to appreciate over time. The Brand Plan is not a static document to be hung in some dusty museum. It’s a living, breathing, dynamic statement of change based on proven scientific testing, data analysis and measurable results.Capture more mindshare with a Brand Value Plan… your palette for branding success.
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Using “New Event” Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz (“Not another breakfast speaker series”), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?Two of the main challenges associated with event marketing include presenting an interesting topic/speaker and creating a format that holds the attention of attendees. To attract prospects to an educational seminar or conference and, more importantly, to make the experience memorable, your small business will need to present a format that offers the following:
Variety – different presenters (with different styles) make the seminar experience more interesting and adds value
Engagement – having attendees become part of the process is a great way to create a memorable experience
Value – What’s in it for your prospects? Will it be worth their time? Will they be able to learn something that can help them solve a problem?
A New Seminar FormatInstead of following a standard seminar blueprint i.e. one speaker talking “to” the audience, try mixing it up to create excitement and a lasting impression. Paul McMahon, a friend and colleague, introduced me to an excellent event marketing concept that could work for any small business. His one-day “roadshow” format blends an educational seminar with a mini trade show, creating a informative and engaging event for attendees.To illustrate how this new format might look in practice, I did some research and mocked up a 1/2 day event itinerary that could be used for my small business, Intersection Consulting:
8:30am – Complimentary Continental Breakfast
9:00am – How to use online marketing to grow your small business (Mark Smiciklas, Small Business Marketing Consultant)
9:30am – What is search engine optimization and how does it work? (Jordan Smith, Web Developer and Designer)
10:00am – Employee benefit options for small business (Rachel Jones, Small Business Benefits Consultant)
10:30am – Coffee Break
10:45am – Ask the Expert (Our presenters will be available to help address some of your small business challenges – feel free to drop by their table to ask questions or find out more about their services)
11:30am – Closing Remarks
Enlisting 2 strategic partners (offering services/products that compliment your target market) will help you minimize costs while facilitating diversity of content. By investing your time and providing a computer/projector for event presentations, the approximate marketing cost, based on 30 attendees, would be less than $300.00 per company. I know my target market would pay $30.00 each to attend this type of educational event, would yours?This is just one example of a new way to approach event marketing. Check out Seth’s blog for another great conference idea Start mixing it up to create something different for all the people attending your events – it will help your small business create a lasting impression.Other Event Marketing Tips
Make your event inexpensive to attend in order to maximize interest. The goal should be to try to cover your costs – look at this type of event marketing as an investment/networking opportunity and a chance to position your small business as a thought leader.
Select a small venue for your first event. Limited seating will help you sell out and create scarcity, assisting in the development of a good marketing message – “Only 30 spots available – this event will sell out fast!”.
Start promoting 6-8 weeks before the event date – soon enough for prospects to know their schedules and far enough out to minimize possible conflicts.
Send clear directions and email a Google Map link so attendees know exactly where the event is taking place.
Confirm registrations and send email reminders 2 weeks, 1 week and the night before the event.
Follow up with attendees after the event. If possible email an online survey to gain feedback on the speakers and topics and garner suggestions on how to improve future events.
Event marketing is an excellent way to raise the profile of your brand. Embracing new ways to put on educational seminars and conferences can help your small business create sales leads, develop a reputation as a leader in your field, build relationships with prospects and fuel new strategic alliances.
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Keep These 5 Rules in Mind for Successful Commercial Designing
Who doesn’t want an excellent commercial design? Excellent commercial design is important to maintain the reputation and brand image of the company. As it is said, the first impression is the last impression, a good impression always attracts potential customers. It’s obvious no one would ever love to walk in a congested environment with bad lighting.
Bad design and interiors deteriorate the productivity of the employees. It can be a confusing task when planning a commercial designing project for the first time, hiring expert Commercial Architects Melbourne can be the best option to know about the latest trends and perfect matching designs.
This blog is about some basic rules to consider for making the commercial project successful.
Keep structures versatile
When it comes to transforming any commercial space, focusing on convertibility and keeping office interior decor versatile can be the best option. It can be done by implementing a versatile structure to spaces such as cafeterias, offices, and many more. Everyone gives preference to comfort hence, focusing on spatial and versatile design will help to complete commercial designing projects in an optimal way.
Consider the latest technology implementations
Technology plays a supportive role to enhance the commercial designing project. Moving forward with the latest technology is important to execute any business smoothly because technologies make the work much easier and comfortable for the employee as well as organizations. Implementing centralized and decentralized digital control is much needed in any commercial design.
Keep office aesthetics updated
Good aesthetics and interiors impact the overall representation of the office and make the place functional and attractive. Hire a reputed designer for modern décor and furniture ideas. Hiring a designer reduces half of the project stress and helps to meet the contemporary fashion and latest trends. They can help to choose the perfect theme that blends well with the office decor, atmosphere, and colour.
Provide personalized space to prevent congestion
Majority of customer prefers personalized space such as different seating to seat comfortably and do the personal work. Personalized space is one of the crucial factors for customer-based service offices such as hotels and cafeterias to provide an ambient and comfortable place.
Always keep safety first
Safety is the central feature of every construction and designing project. Hence, it’s the high-priority factor to keep the aesthetic and functional safety at the working place. It can be compromised for interior decoration and design purposes but it’s not at all affordable to compromise for safety purposes.
Following the above useful ideas can easily help in the successful completion of a commercial designing project in a safe and pleasing way. In today’s, modern construction, reliability, and comfort is also an equally important factor.
Final words,
It’s important to hire the experienced Building designer Melbourne to make the commercial designing project worthy. Hope the above rules helped you to scale up your interior designing projects with a better outcome. Follow the above tips for any renovation or remodelling project and surely you will get award-winning and achieve a better office experience.
How Long Should A Laptop Battery Last And How To Increase the Battery Life
No matter how expensive your laptop is, its battery won’t last more than four years. According to experts, a new laptop battery gives you as many as 1,000 cycles. In other words, you can charge and recharge the battery up to 1000 times. However, many factors play their role to increase or decrease the lifespan of a laptop battery. For instance, the material used for producing the battery substance. So, if you want to ensure that your battery stands the test of time, given below are some of the tips that can help.
1. Install a good battery monitor
If you are looking for an alternative, you can choose from tons of third-party utilities. Basically, the software programs help you monitor your laptop battery. These programs have no compatibility issues with any type of laptop.
Using these tools, you can find out which programs are using most of the battery power. You can then close the unwanted programs to save battery power.
2. Install maintenance apps
You can use some manufacturer-recommended maintenance tools for maintaining your laptop battery. Based on the type of your battery, you will receive different suggestions. Apart from this, your operating system will come with a built-in utility that can help you keep an eye on your battery condition.
3. Maintain your device temperature
You should try your level best to ensure your laptop maintains its temperature. In summer, electronic devices tend to heat up, which negatively impacts the life of the battery packs.
Therefore, you should make sure that there is a little bit of space between the bottom of the device and the table you have placed your device on. Besides, the ventilation system of your device should be working properly. For this purpose, regular cleaning of your device is quite important.
4. Don’t use maximum brightness
When your screen brightness is at maximum level, your device will use the maximum power. So, turning down the brightness is the first thing you can do to save power. Also, it is not a good idea to keep the brightness at max level as it can have a negative impact on your eyesight.
So, by following these simple tips, it will be easier for you to extend the life of your laptop battery.
5. Change the power-saving settings
Before you do anything, go into the power options of your laptop. If you are using Windows operating system, you can go to the control panel to access the power options. The control panel can be accessed from the Start Menu.
Some users have MacOS. If you are one of them, you need to access Energy Saver, which is found in the System Preferences. If these values are set to default, your computer will use the least amount of power.
So, what you need to do is make small changes to the settings so that you achieve a balance between power and performance. For best performance, there is always the choice to connect your device to the AC outlet.
The Best Ways I’ve Found To Make Money Online From Home
Have you been looking for a way to make money online without having to know much of the internet stuff? Wanting to work at home but don’t know how to do it? Here is the key gem: Between all the tricks on joining the craft beer movement, opening a gallery or being a tour operator, you will find clever advice that anybody can apply to make money online quickly.
The most basic way to make money online is through affiliate marketing. It is really easy. Basically you set up an ad for someone she is selling something and when they click through and buy it, you make money! Simple enough if you have no technical skill at all. Here are some simple tips on how to earn using affiliate marketing:
Drop-shipping is one of the most useful methods. You select a product in which you believe there is a demand and then drop-ship it to your customers in small quantities. You make money from the difference between what the stock costs and what you sell it for. For this method, it is important to note that you may need to make space for your inventory on your premises or perhaps wait until you have a build of an inventory before you can start drop-shipping; but the advantages make it a good choice for those seeking to make money online from their spare time.
Paid surveys are a great way to earn some extra cash. These can be accessed easily and there are many sites where you can get paid from spending your spare time. There is one site, though, which is said to pay $200 a week for twelve weeks straight – you can’t beat that kind of money making potential. With paid surveys, it is important to note that the sites are generally scams, and that you need to do some research to ensure you are making good money making opportunities.
Finally, a passive income generating method that can bring in money on autopilot is eToro’s Forex trading. This works by allowing you to invest on a demo account and earn money from the performance of the currencies being exchanged. The best thing about this system is that it allows you to do virtually anything and still see profits coming in. eToro has an average starting price of less than $50 and can generate an income of five figures in just a few months.
These are the best things I have found for making money online from your home. Though none of them are as good as, say, a paid-online course, they are much more affordable and can provide a valuable education to start earning money immediately online. With just a little research, you should be able to find a legitimate opportunity to get paid to learn the basics of making money in the currency markets. This is a truly remarkable opportunity.
Finding the Best Business Idea For Your Home Based Business
How many home based business opportunities are available to you? If you want to make money online at home, you really have many options to choose from. The big question is – which one will give you the biggest chance of success? Is there a ‘one size fits all’ answer? The simple truth is that not every opportunity is right for everyone, and not every opportunity will bring you the greatest amount of profit.
So, what are some home business ideas that can make money online for you? The quick and dirty answer is: the one that best suits your particular set of needs. Make a list of your priorities, including a high income; a low-risk schedule; freedom; flexibility; work-life balance; independence; something in your range of skills and expertise; and interesting work that you have an interest in… You can take this list with you and talk to people who are working from home on the same things that you would be considering. Chances are that you will find some great niches that fit your standards and your desires.
But what if you want to get started right away? It’s easy to think that you can jump into a new business idea and be successful immediately, but this often isn’t the case. It takes many different things to make sure that you will be able to get through the hurdles and actually make it to a point where you are seeing profit. If you don’t work at it slowly, you will be setting yourself up for failure. Here’s the lowdown on some different things that you should consider as you create your own business idea:
First, you need to think about what you have to offer. If you don’t have any ideas as to what to do as a freelance writer, a lowdown on finding a niche is very important. Many beginners go into this completely clueless. But if you know that you have a skill that others are desperately seeking, you may be able to provide them with the service they are looking for without having to spend much time building up a website or getting traffic to it.
Another thing to consider is what kinds of products or services would best fit a niche that you would like to get started in. In this case, the lowdown on finding the best business idea for you would include taking a look at what you love to do and what you can offer others. If writing is not your strongest point, but you love to get creative, consider freelance data entry. Freelance data entry does not require a lot of startup capital, but you still need to have the skills that will allow you to be successful in this area. The best lowdown on finding the best business idea for you is to simply start looking at what you like to do and what you can offer others.
There are many other areas of freelance writing that you can explore in order to make the most out of your home based online business. Freelance writers are in high demand online. If you have the skills that are needed to do well in this field, there is no reason that you should not be able to find a great home-based online business that will give you the income that you want.
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Earn Money Writing From Home And Never Run Out of Ideas
Is it your dream to work from home as a writer and earn money from everything you write? That was my dream for years, and 20 years ago it became my reality.
One of the hardest things at first was to come up with ideas of what to write about. I started by doing freelance writing and I also set up my own website and I wanted to write and publish books. It was all a great plan, but it meant coming up with thousands of ideas.
At first I didn’t think it was possible, but it turned out that not only was it possible to come up with endless ideas for writing, but I ended up with notebooks full of ideas because I had more than I could ever use at once.
And I’ll tell you 3 things that helped.
1. I write fast. Once I’m into writing an addictive story or an interesting article – or series of articles, I get into a writing ‘flow’ and can write for hours. I never stop and second-guess myself. I just keep writing because fast writers are mega producers and never have time for writers’ block.
2. The more I write and the faster I write, the more writing ideas I have. Productive writers always get an abundance of ideas as they write. When I’m immersed in my writing, my creative mind goes into hyper-drive. Even if I started with only one or two ideas, once I sit down and start writing the ideas start flowing. And it doesn’t matter what I write. Even if I’m journaling or copying out someone else’s writing by hand (just for practice), it inspires ideas.
3. I love to write. Most days I’m excited and motivated to sit down and write. I hurry through other chores I have to do so that I can get to my desk and write.
At first, being a writer was hard because it’s not easy to work from home with no boss, no set hours and too many distractions. But once I got a writing routine, I found that once I sat my backside in my chair and started writing, it was easy to ignore everything and motivation arrived and kept me going.
So if you find yourself longing to write but stuck for ideas, just sit down and start writing. Write anything even if it’s just nursery rhymes you were taught as a kid, or open a book and start handwriting it out.
And if you’re like me you’ll find that even on days when you think you don’t feel like writing and the ideas just won’t come, sit down and write anyway, and before you know it you’ll be overloaded with ideas.
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